Feb 9, 2020
Tim is CEO and co-founder of a company called Cloosiv (YC
Cloosiv is a company looking to offer smaller coffee shops a
mobile ordering solution that can compete with those of the mega
Tim had an idea when he was working at Apple, he was looking
at the Apple Store app and customers could walk into the store
without ever talking to anyone and buy something. This sparked Tim
to build something like that for other markets, which kicked off a
journey to the coffee shop market.
He became a management consultant at the North Highland
Consulting firm, and they invested 300k into the winner of a
startup idea. Tim was that winner and they gave him 300k to start
his business. Tim found his cofounder James on UpWork to help
develop the app.
Tim had to unlearn how to be a management consultant,
generally, companies pay large dollar amounts and "paid for
perfection". But as a startup founder Tim mentioned he had to test,
removing those own expectations.
Tim's first idea was to create a unified payment app and
mentioned he would stand outside stores at the mall and ask
questions to the customers walking around. Tim met with the
founders of DoorDash and Instacart to learn about mobile ordering.
Coffee shops have never had an app that was just for them.
Tim applied to Y Combinator 4-5 times over and over again
getting rejected, but Tim never gave up. Dalton Caldwell
called the Cloosiv founders delivering the bad news about not
getting in and Tim applied again after making progress.
In one trip to San Fransisco and through a fortunate series of
events came to a meeting with Sam Altman, who made some
introductions, one being Lachy Groom who was an early employee at
Stripe, previously head of stripe issuing, core payments product.
Lachy was one of Cloosiv’s first investors. Laura Behrens, Founder
& CEO at Shippo joined as one of the early angel
Square is now Cloosiv’s payment partner, coffee shops tend to
have very little free table space and their app can run
simultaneously as the Cloosiv app on an iPad.
Tim and the Cloosiv team manage a coffee shop's inventory of
coffee ordering real-time working towards a platform for a coffee
shop to build their brands.
More about Tim here -
More about Cloosiv here -